As content management and the digital infrastructure surrounding digital printing and publishing has matured, it became obvious that a different approach to content 'creation' for web-enabled print environments is required. The majority of today's digital printing applications utilize existing creative originally developed for static marketing applications (newspaper, one-size-fits-all direct mail, billboards, brochures, broadcast email). Direct2one assists our clients in building new creative strategies or optimizing existing ones to realize greater response and usage.

ONE-TO-ONE DIRECT MARKETING

These days, marketing communications are impersonal and mostly irrelevant. Day after day we receive communications to our inbox and our mail box, if you are like me, most are completely ignored. Even communication from companies I've subscribed to are deleted without a second thought.

In an average day we see hundreds, perhaps thousands of marketing messages. How many do we remember? How many make us act? Again, if you're like most, the answer is few if any.



The reason is simple, relevance, or lack of it. Most communications we receive have nothing to do with our needs or interests. Most communications arrive on "marketing time", not when I need it or have an interest.

The direct2one approach works differently. Relevance is at the heart of what we're all about. Using your customer or prospect database and the knowledge of what we call a domain expert, those in your organization with the best customer understanding. We develop creative concepts and messaging that speak to your target audience personally. Delivering the right message, at the right time changes everything. Relevant communication gets attention.

TEMPLATE AND CONTENT DEVELOPMENT FOR DIGITAL COLLATERAL APPLICATIONS

The vast majority of MPS (managed print service) and digital collateral systems that utilize a web portal, manage and disseminate existing printed materials. However, these types of systems are spawning a new approach to document development which requires creative strategies. Many of these systems enable the online sharing of creative processes as well. Direct2one is experienced in template development whether it enables a new creative strategy, enables extended reutilization of existing content or facilitates online document creation and development.

TEMPLATE DESIGN FOR PHOTOBOOK APPLICATIONS

Within the domains of both consumer photo and digital printing, consumer photobook applications dominate revenue growth and margin growth. Whether you offer b2c or b2b photobook services or are a fulfillment partner for a front-end partner, direct2one can assist you in giving your template offerings more variety and functionality.