TECHNOLOGY, PRODUCTION = DELIVER

With the strategy. documentation and creative contents complete, the direct2one technical and production teams go to work. These processes often start while contents are being developed as needed.

Technical Implementation | Programing
The technical team will work out the data flow and any integration issues as necessary, these often include data delivery and segmentation, as well as lead distribution and data return. Some programs also include communication automation.

Production
Finally, the production team will build variable data templates for all mediums and all communications. These templates are reusable and include print, web, email, mobile or other mediums appropriate for each program.
The direct2one production team uses the best tools for the job. Often these include Xmpie for print and email templates, Mindfire or EasyPurl for personal websites and Nimblefish Technologies for marketing automation & personal video solutions, and Cordeo for digital collateral applications.

DISTRIBUTE LEADS, ANALYZE RESPONSE & CONVERSION, CUSTOMER FEEDBACK = TUNE

As with most successful direct marketers, direct2one suggests aggressive tracking and testing. A well designed testing and measurement plan gives the ability to understand in detail the success and weaknesses in the campaign and the elements that need adjustment. Our data analysis and strategy teams will be regularly looking at the response data to understand ways to improve the campaign ROI.
With careful tracking and preparation direct2one will have a sound plan for improving response efficiency, and customer satisfaction.